Keep your title short and to the topic, do not elaborate, there will be many possiblities to explain more about your booking.
eg:
Full body ayurveda massage for women
can be shortened to:
Ayurveda massage for women
This will allow you to offer additional options in the booking as well as keeping the amount of text in the list clean and to the point.
The description you are free to elaborate as to your own style. Keep in mind:
- The user might be looking at many offerings
- A lot of text is tiring to read for appointments or topics which are standard
- For retreats or larger events more text is beneficical to understand the scope of the retreat
- Use the FAQ section so users can quickly answer questions without needing to read through a large document